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In practical advice books, like anything else in life, there
are no guarantees of income made. Readers are cautioned
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TABLE OF CONTENTS
Article Marketing Explained
The 4 Things ALL Articles Must Have
How to Create an Outline For All of
Your Article
5 Easy Ways To Get Your Creative
Juices Going
What to Do Before Submitting To Article
Directories
Red Hot Tips To Get Your Articles Read
Writing a Resource Box that Makes
People Click
If You Hate Writing Articles…
ARTICLE MARKETING
EXPLAINED
One way of promoting your website and product can be
achieved for FREE. As an additional bonus, this “free”
method can boost your sites and sales, doubling and even
tripling your income.
Articles. One of the easiest ways to promote your website
in order to generate traffic and increase your earnings.
How does this work?
Write articles relating to your website and submit them to
“free content” submission sites. Easy to do, takes little
time and can increase your website traffic, sales and of
course, your income.
How can article writing boost traffic
and income?
The article on the free content site contains a link to your
own website. Readers, after reading your articles, may
choose to click on the link and pay you an unexpected
visit. Having them on the free content sites is also making
these articles available to other webmasters who may
wish to publish that article on their site.
If they do, your article will include a link back to your site.
And anyone who reads the article on that site can still click
on the link to visit your site.
As the list of your published articles grow larger, and more
and more of them are appearing on different websites, the
total number of links to your site increases also.
Major search engines are placing a lot of significance on
incoming links to websites so they can determine the
importance of a certain site.
The more incoming links the website has, the more
importance search engines attaches to it. This will then
increase your website’s placement in the search results.
If you site is into promoting a product or service, the links
that your articles have achieved will mean more potential
customers for you. Even if visitors only browse through,
you never know if they might be in need of what you are
offering in the future.
There are also those who already have specific things they
need on their mind but cannot decide yet between the
many choices online. Chances are, they may stumble upon
one of your articles, gets interested by the contents you
wrote, go to your site and became enticed by your
promotions.
See how easy that is?
Search engines do not just index the websites, they also
index published articles.
They also index any article that is written about your own
website’s topic. So once someone searches for that same
topic, the list of results will have your site or may even
show the articles that you have written.
And to think, no effort on your part was used to bring
them to your site. Just your published articles and the
search engines.
It is no wonder why many webmasters are suddenly
reviving their old writing styles and taking time to write
more articles about their site than doing other means of
promotion.
Getting their site known is easier if they have articles
increasing their links and traffic and making it accessible
for visitors searching the Internet. Since many people are
now taking their buying needs online, having your site on
the search engines through your articles is one way of
letting them know about you and your business.
The good thing with articles is that you can write about
things that people would want to know about. This can be
achieved in the lightest mood but professional manner,
with a little not-so-obvious sales pitch added
If you think about it, only a few minutes of your time is
spent on writing one article and submitting to free content
site. In the shortest span of time also, those are
distributed to more sites than you can think of. Even
before you know what is happening, you are getting more
visitors than you previously had.
If you think you are wasting your time writing these
articles, fast forward to the time when you will see them
printed and wide-spread on the Internet. Not to mention
the sudden attention and interest that people are giving
your website and your products or services.
Try writing some articles and you will be assured of the
sudden surge in site traffic, link popularity and interest.
Before you know it, you will be doubling and even tripling
your earnings.
Nothing like getting benefits for something you got for
free!
THE 4 THINGS ALL
ARTICLES MUST HAVE
The importance of articles in today’s websites and Internet
based companies are immeasurable. They dictate a lot in
the success and the drive of traffic into one’s site. It has
become a key element in making a site work and earns a
profit. A website operator and owner must have the good
sense to include articles in his or her site that will work for
them and earn them the many benefits articles can give to
their site.
Articles have been known to be the driving force in driving
traffic to a website. Articles are a factor in giving site high
rankings in search result pages. The higher a site ranks the
bigger slice of the traffic flow pie he gets. With a huge
number in traffic flow, there are more profits and more
potential for other income generating schemes as well.
But, it is not just about stuffing your site with articles; they
have certain requirements as well.
These requirements must be met to obtain the maximum
benefits an article will provide for your site. A well written
article will catch the eyes and interest of your customers
and keep them coming back for more. They would also be
able to recommend your site to others.
Here are some tips to help you and assist you in making
your articles. Below you will read about four things all
articles must have to make it successful and helpful in
making your site a profit earning and traffic overflowing
site.
Keywords and Keyword Phrases.
An article must always be centered on the keywords
and keyword phrases. As each website visitor goes to
a site, there are those who are just merely browsing
but actually looking for a specific something. When
this happens, a searcher usually goes to a search
engine and types in the keywords they are looking for
(e.g. Toyota Camry, Meningitis, Tax Lawyer etc.). It
could be anything they want.
The Important thing is that you have an article that
has the keywords that are related to your site.
For example, if you maintain an auto parts site, you
must be able t have articles about cars and their
parts. There are many tools in the Internet that
provides service in helping a webmaster out in
determining what keywords and keyword phrases are
mostly sought out. You can use this tool to determine
what keywords to use and write about.
Keyword Density
Know that you have your keywords and keyword
phrases, you must use them fully. An article must
have good keyword density for a search engine to
“feel” its presence. Articles should at least have ten to
fifteen percent of keyword density in their content
for search engines to rank a site high in their search
results. Getting a high rank is what articles do best for
a site.
Keyword density is the number of times a keyword or
keyword phrase is used on an article. The number
varies depending on the number of words used in an
article. An effective article must have a keyword
density that is not too high or too low.
With a very high density, the essence of the article is
lost and may turn off a reader as well as the search
engines. It comes off as overeager. A low number
may be ignored by the search engines.
Good Article Content
Like what is stated above, you cannot just riddle an
article with keywords. They must also be regarded as
good reading materials. Articles must be able to
entertain people as well as provide good information
and help for their needs.
Articles should be written well with correct spelling
and good grammar. If you want people to trust you,
make your work good and well thought out.
People respond well to figures, facts and statistics.
Try to get great information and as many facts as you
can. A good and well written article will boost your
reputation as an expert in your chosen field or topic.
As more people believe in you. They will be able to
trust you and your products.
Linking Articles
And another important thing to remember: if you are
going to submit articles to E-zines and/or contribute
your articles to newsletters and other sites, DON’T
ever forget to include a link to your site. A little
resource box with a brief description of your site and
you should always be placed right after your articles
that you have submitted. If people like your articles,
they will most likely click on the link directing them to
your site.
HOW TO CREATE
AN OUTLINE FOR ALL OF
YOUR ARTICLE
We’ve done it through junior high, it expanded longer
through high school. Then on college it became chapters.
No matter how many times a person have done it, writing
articles has proven to be a task many has continuously
avoided. Now at a time when writing articles could help
your job or work, facing the job at hand can be still faced
with unfriendly behavior.
While there are a great number of people who do not
have the same attitude in article writing as others, there
are still those who would rather walk in piping hot coals
than do some article writing. What set other people apart
from other towards article writing is that they are
prepared and has some methods and procedures in
writing articles.
One of the methods you can use to prepare yourself when
tasked to write in article is creating an outline first.
Creating an outline for all your articles makes you
prepared. You have an idea of what to do first and make a
plan for your succeeding steps. Being prepared makes the
job easier and faster. Being organized will allow for
disorientation to be shunned away.
An outline can act as the design or blueprint for your
article. This will guide you in creating the introduction,
body and conclusion of your article.
Here in this point, you can write down some of the ideas
and sentences that you feel will look good in your article.
This could be some of the focal point that could help make
your article creative, interesting and appealing to a reader.
A carefully planned and fully prepared project would
guarantee and ensure a problem and worry free
procedure that can virtually go without any hassles.
Creating an outline for all your articles will get you ready
and breeze through writing an article in no time at all.
Here I will provide you with some tips and guidelines in
how to create an outline for all of your articles.
Do a couple of brainstorming and jot down your brilliant
ideas first. Think of some ways to attract the interest of
your reader. Designate a time frame where you can write
down all the ideas that you can use for your articles.
By this time you should have done all your research and
information searching. Review and reread your ideas and
notes, gain mastery and sufficient familiarity with your
topic so that writing them down later own would be easy
for you.
The next step is to discover your sub topic and sub titles.
As you would provide a first sentence for your article, one
that would immediately grab the attention of your reader,
you would need some as well for your sub topics.
To be concise, you would need to get all the facts that will
support and go against your point. These are the frames or
skeleton of your article, now its time to add the flesh and
the meat of your article.
You will need to connect all your paragraphs and sub
topics. This will form the body of your Article.
While the introduction will usher in the ideas of your
paragraph, you will need a conclusion. The conclusion will
wrap up your points and drive in what you are saying in
your article.
The outline for your article would also require you to write
a draft first. This may take more than one attempt but
remember that it is called a draft for a reason.
Your outline shall be perfected as each draft is written and
this draft is meant for your eyes only so there’s no reason
to feel ashamed.
As you go on, you will clearly see the bigger picture and
write an article that will perfectly suit what is demanded of
it.
Reread and reread what you have written down. Always
refer to your outline so that you wont drift away from
what you had first written down. Its not hard to be caught
in the moment and get lost in your writing frenzy.
Your outline will help you keep in track. All those hours
spent in outlining your article will not go to waste. This will
serve as your guide in writing articles. Trust and rely on
your outline because this will prove to be a very helpful
tool in writing all of your articles.
5 EASY WAYS TO
GET YOUR CREATIVE
JUICES GOING
Writing an article doesn’t just mean putting down
thoughts into words then typing and writing it. You have to
capture the interest of your readers and get them to keep
on reading. To send your message across you have to get
the attention of the reader and have a firm grasp of their
interest and pique their curiosity.
The main ingredient in baking up an article is a large dose
of creativity. While creativity may come natural to many
people, some just gets into a block or something to that
effect that can drive someone crazy. Many writers have
literally torn their hair out when they get writers block and
just can’t seem to get their creative juices flowing.
Putting words into images in the readers mind is an art. A
clear and crisp depiction requires a certain flair that only
creativity can provide.
Similes and metaphors help a lot, but the way an article
gets entwined word for word, sentence by sentence then
paragraph by paragraph into a whole article develops the
essence of the article.
So just what do you have to do when nothing comes to
mind? There is no surefire ways to get the perfect ideas
but there are easy ways to get your creative juices flowing.
No one can guarantee you of having the perfect mindset
but many methods may aid you in achieving that state of
mind. Here are five easy ways for that.
1) Keep a diary or a journal with you always.
Ideas can be triggered by anything you may hear, see,
or smell. Your senses are your radar in finding great
ideas. Write all of them into a journal and keep it with
you for future reference. You may also write down
anything that you have read or heard, someone’s
ideas could be used to develop your own ideas and
this is not stealing. Remember that ideas and
creativity can come from anywhere; it’s the
development of the idea that makes it unique.
2) Relax and take time to sort things out.
A jumbled mind cannot create any space for new
ideas. Everyone must have a clear mind if one wishes
to have their creativity in full speed. Get rid of all
obstacles that can be a hindrance to your creativity. If
you are bothered by something, you cannot force
your mind to stay focused.
Try to relax every time that you can and think about
your experiences and interactions with others. Your
experiences are what shape your mindset and your
opinions which could be reflected on your writings.
Try to discover yourself, find out what triggers your
emotions. Discover what inspires you and what ticks
you off. You can use these emotions to help you in
expressing yourself and your ideas, with this you can
grow creatively.
3) Create a working place that can inspire your
creativeness.
Your working place can be quite a hindrance if it
doesn’t make you feel happy or relaxed.
Creativity comes from being in a good state of mind
and a messed up workplace that causes distraction
won’t be conducive in firing up your creative flow.
Surround your working place with objects that makes
you happy and relaxed. You may put up pictures, or
scents, objects that inspire, or anything that can get
your creativeness cranking. A clean and well
organized workplace also rids of distractions and
unwanted hindrances. With a good working place,
you can work in peace and never notice the time pass
by.
4) Set the mood.
Setting the mood requires you to just go with the
moment or to induce your self to feeling what makes
your mind works best. Finding out what makes you
tick could help you find ways to get your creative
juices flowing. Set the pace and tempo for your mood
and everything else will follow.
There are many ways to set the mood. Some writers
have been known to use alcohol, a little sip of wine to
stir up the imagination.
Some would like some mood music while others let
the lighting of the environment create the mood.
5) Go on a getaway and just do something unlike crazy.
Letting yourself go and have fun produces adrenaline
that can make your imagination go wild. Take an
adventure or a solemn hike. Whatever it is that is
unusual from your daily routine can take the rut out
of your schedule. In no time at all, your creativeness
will make use of that experience and get your
imagination to go on overdrive.
WHAT TO DO BEFORE
SUBMITTING TO ARTICLE
DIRECTORIES
To all writers and non-writers out there, now is the time to
start digging up those creative writing skills back.
With modern communication technology comes the
popularity of information-based marketing, which is one of
the oldest and most effective techniques in getting
targeted prospects to sites and converting them into
buyers. This is why article writing, submissions and
publications are also getting popular.
There are already many tools that people can use to make
the process of distributing their articles more easily.
Though this is invaluable in getting the contents more
exposure, which is only half of the story. Let us take a look
first at the common mistakes that some people make
before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the
reason to write them.
In article writing, there are three key benefits why
you are promoting them; branding, lead generation
and promotion, which are all part of your
optimization efforts.
But there is only one reason why you write an article,
and that is to inform your audience. If the article is
not focused on this primary and most important
purpose, it will fail to achieve the three promotion
benefits because no one will be interested in reading
them.
You need to figure out first how to get people to read
what is in your article, then make them click on your
resource box. You can achieve this by producing
better contents.
2. Failing to maximize the promotional opportunities of
article marketing.
You may know already that your articles can help you
generate additional links back to your site.
But do you know that you can get more visitors and
better search engine results from that same articles?
Mention keywords at strategic places. Just be sure
not to overdo them. Some are even using anchor
texts which is also an effective method. But it is
important to know that majority of the directories are
not able to support this.
Remember that is not only about the links back to
your site. Part of doing well in your article marketing
is getting picked up by publishers with a large number
of audiences and gaining the ability of leveraging
other brands because of the quality of your work.
Better search engine results also are great benefits.
But these things do not put much money in your
pocket. There are other factors that can turn your
article marketing efforts into an opportunity that can
boost your earnings. Not just increase the number of
visitors to your site.
Start out with a plan and see to it that your article will
serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are
thinking that all that is you wanted is links back to
your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are
going to accept your content automatically.
Oftentimes, they have some guidelines and
specifications on the articles that they are accepting.
You can double the number of sites you can submit to by
writing articles that the directories want to share with
other people. All it takes is one publisher with a hundred
thousand readers to increase your potential audience
overnight.
Write the articles that publishers want in their publications
if you want your article marketing to work the most
effective way for you. This also means you have to obey
the standard guidelines, spell checks, researching on a
good topic and even hiring a writer to produce a good
content on your behalf.
In the end, it is all really a matter of choice on your part.
You can start getting a little exposure from increased links
back but on a very basic level. Or enjoy massive exposure
from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact
that an article submitted on directories is not meant to
have the same level of exposure as highly-targeted
content ones geared on a narrow group of people.
Learn the difference between these two and it will surely
help you know what kinds of articles to write and to
submit.
RED HOT TIPS TO GET
YOUR ARTICLES READ
There are many people who dread having to write papers
or articles. Many just feel like it seems to be too much
work and it all just goes to waste when no one reads the.
To some people, reading articles seems like work to,
especially if the article is boring and very bland. Well,
articles are supposed to be read, that’s their purpose to
impart your message and information. If it is not read then
it is a waste of time and effort.
But all the same, articles have to be written to be read. It’s
just a matter of making them good. Making a good article
doesn’t have to be strenuous and straining. There are just
some points needed to be reminded of, and some guides
to follow. Once you get the hang of it, writing articles
could be fun, as well as profitable for you and your site.
Of course, writing articles must be about something you
know about, that’s why if you own a site, you probably is
knowledgeable about that certain topic and theme.
When you write about it, you won’t have a hard time
because you already know what it is and what it’s about.
It’s just a matter of making your articles creative and
interesting.
To make sure that your articles get read and enjoyed, here
are six red-hot tips to get your articles read. These tips will
make your articles readable and interesting.
1) Use short paragraphs.
When the paragraph are very long, the words get
jumbled in the mind of the reader just looking at it. It
can get quite confusing and too much of a hard work
to read. The reader will just quickly disregard the
paragraph and move on to much easier reading
articles that are good to look at as well as read.
Paragraphs can be a single sentence, sometimes even
a single word!
2) Make use of numbers or bullets.
As each point is stressed out, numbers and bullets
can quickly make the point easy to remember and
digest.
As each point, tip, guide or method is started with a
bullet or point, readers will know that this is where
the tips start and getting stressed. Format you bullets
and numbers with indentations so that your article
won’t look like a single block of square paragraphs.
Add a little bit of flair and pizzazz to your articles
shape.
3) Use Sub-headings to sub-divide your paragraphs in the
page.
Doing this will break each point into sections but still
would be incorporated into one whole article. It
would also be easy for the reader to move on from
one point to another; the transition would be smooth
and easy. You will never lose your readers attention
as well as the point and direction to where the article
is pointing.
4) Provide a good attention-grabbing title or header.
If your title can entice a person’s curiosity you’re
already halfway in getting a person to read your
article. Use statements and questions that utilize
keywords that people are looking for.
Provide titles or headers that describe your articles
content but should also be short and concise.
Use titles like, “Tips on making her want you more”,
or “How to make her swoon and blush” .You could
also use titles that can command people, for example,
“Make her yours in six easy Ways”. These types of
titles reach out to a persons’ emotions and makes
them interested.
5) Keep them interested from the start to the finish.
From your opening paragraph, use real life situations
that can be adopted by the reader. Use good
descriptions and metaphors to drive in your point,
just don’t over do it. Driving your examples with
graphic metaphors and similes would make it easy for
them to imagine what you are talking about. Making
the experience pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary
and insipid statements.
Using specific facts and figures can heighten your
article because it makes it authoritative.
But do not make it too formal, it should be light and
easy in them and flow. Like a friendly teacher having
a little chat with an eager stuCLICK
WRITING A RESOURCE
BOX THAT MAKES
PEOPLE CLICK
The Internet is the information highway, this phrase has
been used so may time it should be nominated for the
Internet Cliché Award. People that go to the Internet are
subdivided into groups, but generally, they are out to
search information. Whether for gaming, business, fun or
anything else the Internet has provided us with
information that has proved to be very beneficial.
Through the recent years many people have learned the
secrets of Search Engine Optimization. More and more
sites have seen the effects articles have done for the
traffic of their sites.
Some have even created sites devoted entirely to
providing articles that could be read by their website
visitors and have links that could lead to many sites that
are related to the topics and subjects of the articles.
For example, the sites may feature many articles about a
whole lot of topics. As a website visitor reads the articles
they have searched for, they can find at the end of the
article a resource box that can be clicked on to link them
to the site that has submitted the article. Of course the
article would be in relation to the site. Lets say if the
article is about rotating the tires, the resource box may
lead to a link to a site that sells tires or car parts.
A resource box is what you usually find at the end of an
article. They will contain the name of the author, a brief
description of the author, a brief description of the
sponsoring site and a link. If a reader likes what they read,
they would have the tendency to find out where the
article came from to read more. The resource bow will be
their link to the source of the article and this will entice
them to go to the site and do some more reading or
research for the subject or topic they are interested in.
But like the article itself, the resource box must also be
eye-catching to demand the attention and interest of the
reader. While the resource bow encompasses only a small
space, providing the right keywords and content for your
resource box will provide more prodding for the reader to
go to your site.
Now we know what resource boxes are, what are the
benefits of having a good resource box?
Mainly its driving traffic to your site.
Many sites would allow articles to be placed in their sites
because they can make use of the articles to fill their
pages. They also get affiliation with other sites that can be
beneficial for them as well. For the sponsoring site, when
you get people to click on your resource box, you generate
traffic that can be counted upon as potential customers.
So what would be a good content for your resource box?
Basically it is keywords, learning about the proper
keywords that people are mainly searching for. There are
many tools you can find in the Internet that can help you
in determining what keywords to use.
Resource boxes can also make use of all the creativity it
can get. You only get a small space for your resource box
so you better make the most of it. Try to catch the
attention of your reader with resource box content that
can make them give a second look. Unlike TV ads, you
don’t have visual aids to drive your point isite
But you do have the power of imagination of a reader.
With the right content, you can make them think and
intrigued.
Another tip is to use keywords that should be related to
your site. Do not mislead your potential website visitors.
Build your credibility so that more people would get
enticed to visit your site and browse what you have to
offer. Make the people click your resource box by
providing resource box content that makes a lasting
impression. You only get one chance to wow them and
hundreds of chances to repulse them.
Never underestimate the power of the resource box. It
may be small in size but they will provide a significant aid
in driving traffic to your site. A boring resource box will
never get a job done. Be fun and creative but at the same
time show that you have a great deal to offer, too much to
ask for something that couldn’t fit a paragraph? Yes and
no, there are many tips and guides that can help you in
doing this, the first step is realizing how important a
resource box could be in making people click your link and
be directed to your site
IF YOU HATE WRITING
ARTICLES…
Owning, running and maintaining an Internet based
business or a site needs articles. Plain and simple, every
one who has a site knows this. Even those who don’t have
sites but are frequent Internet users knows this as well.
Articles quench the thirst for information and knowledge
of the people. Plus, the articles provide many other
benefits for the site.
The benefits that articles provide are putting a site high in
the ranking in search results of keywords and keyword
phrases that pertains or are relevant to his or her site.
They also provide attraction to website visitors when they
are appreciated and is linked to your site from another site
or newsletter. Articles provide for the increase of the
confidence and trust levels of customers to your site and
company.
When the readers like the articles, they would tell more of
their friends, family and peers and recommend your site to
them, providing for a larger volume of traffic. You get
bigger sales if your traffic trusts and believes in you. Your
product or services would be much easier to sell when
they know you know what you are doing and talking
about.
So ok, we have established that articles are very important
to a site and to business. Articles are crucial and to keep
ahead in the game, a site must have an article, it is
imperative. There is one dilemma though, not many
people like writing articles.
Many website owners would rather spend their time on
something else, and unless you’re a big time company, you
don’t have the necessary resources to use on a pool of
article writers. Plagiarism or copying of other articles is
frowned upon and could easily get you into trouble, worst
case scenario; a hefty fine and jail time.
So what are the other options?
Well, for starters if you hate writing articles and you can’t
afford to hire people to write for you then don’t.
Many articles are also beneficial to both company and its
traffic.
Get free articles. The first place to look at for free articles
is the public domain. Here you won’t have problems with
copyright infringement and the following penalties and
fines if you get caught for plagiarism.
Public domain articles are articles freely given to the
public for public use. You can do whatever you want with
it. You can place it on your site, name it as yours, put it in a
newsletter its you decision. Always remember though that
you will have to choose articles that is very relevant to
your site.
The downside to public domain articles is that since it is
free for everybody, many of your competitors may have
access to them as well. Since every site needs to be
original and unique even though you have the same niche,
this could be a predicament. You may also have to edit
them a bit to place more keywords and keyword phrases
to make them better.
Another way to get free articles is to allow other sites
which has the same subject or topic as yours to submit
articles to your site.
This would be only to augment your existing content or
else all your articles would be leading to other sites since
these articles would have resource boxes with them that
could link or direct the readers to their site. That’s why it is
important to have your own articles; you cold use them to
link your site to other sites as well.
Tip: to truly feel the impact of what a good article to you,
go for original ones. There are many article writers who do
part time and freelance article writing jobs that charges
only minimal fees. You can get good articles that have all
the keywords and keyword phrases you need and people
are looking for.
The investment you made for these articles would be
worthwhile because you could use them for all the
benefits you could offer. You hold copyrights to them and
you will be able to use them anyway you want.
As your articles help you in building your business and
your site, you will have more articles to write and maybe
then you wont b
e having second thoughts about articles.
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