Social Media Hero

Social Media HERO

 Terms and Conditions

LEGAL NOTICE

The Publisher has strived to be as accurate and complete as possible 

in the creation of this report, notwithstanding the fact that he does 

not warrant or represent at any time that the contents within are 

accurate due to the rapidly changing nature of the Internet.

While all attempts have been made to verify information provided in 

this publication, the Publisher assumes no responsibility for errors, 

omissions, or contrary interpretation of the subject matter herein. 

Any perceived slights of specific persons, peoples, or organizations 

are unintentional.

In practical advice books, like anything else in life, there are no 

guarantees of income made. Readers are cautioned to reply on their 

own judgment about their individual circumstances to act 

accordingly.

This book is not intended for use as a source of legal, business, 

accounting or financial advice. All readers are advised to seek services 

of competent professionals in legal, business, accounting and finance 

fields.

You are encouraged to print this book for easy reading.

-Table Of Contents

Foreword

Chapter 1:

Social Media Basics

Chapter 2:

The Benefits Of Social Media

Chapter 3:

Using Facebook

Chapter 4:

Using Twitter

Chapter 5:

Using Social Bookmarking

Chapter 6:

Using YouTube

Chapter 7:

Using Mobile Technology

Chapter8:

Using Forums

Wrapping Up

Foreword

Social media is also popularly referred to as web 2.0 and is a new and 

innovative way of getting one’s views and information across to 

others in an interactive platform that has proven to be quite effective 

and popular. Get all the info you need here.

Social Media Hero

How to Use Social Media to Stand Up Above the Rest

Chapter 1:

Social Media Basics

Synopsis

The current trend of material postings is designed to enhance the 

exchange of idea where creativity has little or no bounds and the 

secure form of information is featured and accessed. 

The sharing, collaboration and functionality of the social media 

allows for these to be done comfortably. This form of sharing is often 

done in an interactive fashion that also facilitates an immeasurable 

amount of viewpoints contributed.

The Basics

Understanding that social media is not advertising is also an 

important distinction that needs to be made clear. Understanding 

that it requires a level of individual participation on a level that shows 

a personal touch is important. When participating the individual 

needs to be as them and not try to be something else as the 

relationship building factor plays an important role in social media 

platforms.

Social media provides for the involvement and support one is able to 

garner through the exchange of ideas with like minded individuals. 

Being open and honest as possible when participating is just as 

important as the material being designed to be posted. 

However there is absolutely no need to conform in any way to the 

ideas and exchanges being feature as the social media platform exists 

for the honest exchange of ideas where other go to get information 

they need to address their own individual concerns and interests.

The various tools available such as blogging, social networking, 

podcasting and videos can be used to further the social media usage. 

Choosing one that most suits the needs on the individual will help to 

further the exploration of the social media tool and provide the 

necessary avenues for information exchange.

Chapter 2:

The Benefits Of Social Media

Synopsis

Due to its high popularity ranking through the continual use, the 

social media tool has become a very important part of internet 

communication. This is also popularly considered a powerful venue 

for advertisers to create interest and traffic for their respective 

products or business endeavors.

Advantages

Using the social media tool the individual is able to build a 

network of core supporters which is pivotal to the success of the 

site and its traffic garnering efforts. 

This will provide the expansion needed to ensure the site is kept 

relevant and popular for the viewers. When the traffic generated is 

of a high volume then the other advantage to be reaped is in the 

rankings carried out by the SEOs. 

With good rankings the individual is able to be better positioned 

for access by viewers and therefore be at the forefront of any 

search possibility because of the visibility and online exposure 

element.

With most people being concerned about the eco friendly aspect of 

any endeavor, using the social media tool with adequately ensure 

this particular aspect is addressed. 

As this form of reaching out to the customer does not require the 

use of actual tangible material such as paper and printing 

ingredients it is considered eco friendly by comparison.

When the individual is able to attract a fairly strong following 

through the social media platform the follow up processes would 

then be much easier. Periodically reaching out to the loyal 

customer base with new information, products or services would 

be a welcomed element provided it is not abused in any way or 

overwhelming.

Establishing one’s self as a formidable force on the social media 

circuit will create the following that will then ideally turn in to 

revenue for the individual. 

The credibility built and the recognition gained will also facilitate 

the invitation to be featured on other sites as a guest and this will 

contribute further to avenues of spreading the individual’s wares. 

Chapter 3:

Using Facebook

Synopsis

Although facebook is still currently more popularly viewed as more 

towards non business related activities one should not disregard this 

tool’s power to generate vast amounts of interest in anything and 

anyone posted on it.

-Facebook

The following are some very convincing reasons as to why the 

individual should seriously consider using the face book for 

business exposure purposes:

Branding – generating brand awareness is crucial to any business 

endeavor and using the facebook tool will effectively provide this 

platform of exposure. The various different demographics phases it 

is able to reach will eventually translate into being able to reach 

the masses on one simple platform effectively.

Customer engagement – most people today would prefer to be able 

to engage or connect with other individual rather than machines, 

thus by using this tool, this style of engagement is made possible. 

The interactive communication that the facebook can provide 

maybe a welcome form of communication for some. 

Communications on the latest offering can also be done in this 

interactive manner.

Web traffic drives – this has proven to be a very competitive way to 

draw traffic to one’s site without the high cost some of the other 

online tools may require. 

In some ways it is also considered a rather exciting way of 

communicating business information yet keeping it light and 

accessible.

Lead generation – being able to play an important part in the lead 

generation process is also another value added service the 

facebook tool is able to provide for.

With the potential of the lead generation tool, quantifiable leads 

can be explored and expanded effectively and at a much quicker 

pace. Through the reviewing of prospects one is able to 

comfortably build a relationship which would then ideally lead to 

these prospect becoming loyal participants in the endeavor being 

touted.

Chapter 4:

Using Twitter

Synopsis

Providing mostly real time interaction the twitter tool also has its 

contributing merits when it comes to using it as a tool for online 

business exposure. 

Having the ability to reach the target audience in a non threatening 

environment, the parties involved will be able to conduct the 

interaction is a more comfortable and easy going manner which 

sometimes can be beneficial element for potential business 

introductions.

Twitter

Here are some of the reasons as to why one should consider the 

twitter tool for the furtherance of a business endeavor:

Interactive participation – as the target audience is already engaging 

one another within the platform being part of the exercise would then 

allow the individual to build a rapport with the others. 

This will create some credibility elements that can prove to be useful 

when the information divulged is eventually sought after. This 

contribution to the general equation will also create a presence for the 

individual whereby the communicating experience can be channeled 

towards promoting the business endeavor casually.

Brand awareness – twitter creates and allows the emergence of 

business entities to keep their presence well within the awareness of 

all engaged on this platform. 

Creating the constant awareness element and milking it for all its 

worth will eventually garner the interest that will keep the particular 

topic alive and well exposed to other interested parties.

Maintaining a competitive edge – the twitter platform is an excellent 

arena to keep track of what the individual’s competitors are currently 

engaged in doing. 

This will then allow the individual to use the information learnt to 

either improve on his or her contributions or come up with more 

innovative ways to garner a bigger share of the market.

Engaging the target audience – the interaction element that twitter 

effectively provides is an unmistakably important tool which can and 

should be explored for the definite merits. 

Responding to tweets is a non invasive way to presenting information 

that has been sought after in the first place.

Chapter 5:

Using Social Bookmarking

Synopsis

Simply put, the social bookmarking tool is generally a way of saving 

information through the bookmark style on websites and then tagging 

them with keywords to be retrieved at a later time. The convenience 

factor here plays an important part in making the tool a rather sought 

after one thus it current popularity status

Bookmarking

Due to the fact that most of the bookmarking exercise is done by 

other only to be retrieved by the interested party as and when needed 

the inconvenience of it taking up storage space on the individual’s 

system is eliminated thus making it a popular tool indeed. Also the 

idea of being able to categorize information effectively and the save it 

with keywords is beneficial to the end user’s own reference needs.

Being able to establish a level of expertise through the effectives of 

bookmarking is something that is considered an asset for most 

business endeavors. The individual is able to tag particular topic that 

links to the particular matter being tabled and then utilize this choice 

through saving it with specifically chosen keywords. By doing this 

regularly with well chosen material the individual is able to establish 

a following that is based on the respect they have for the material 

featured thus effectively creating the high interest percentages that 

should garner the desired revenue earnings to the individual.

Monitoring the competitor’s movements is also possible through the 

bookmarking exercise. This is mostly due to the fact that those other 

individuals would have taken the trouble to bookmark sites that they 

interpret as useful thus giving an insight to their line of thought and 

business tactics. The bulk of the work of sourcing and bookmarking 

material is done by others and this is usually a good advantage to 

have and to tap into.

Chapter 6:

Using YouTube

Synopsis

Predominantly noted as being a platform for posting more 

entertaining style content then You Tube tool should not be 

underestimated for its possible formidable force in providing an 

effective avenue for businesses to gain positive exposure. 

This platform can be used to promote the individual’s expertise and 

knowledge, marketing the products and connecting with interested 

parties or simply with anyone taking the time to view the presentation 

on the You Tube.

Videos

The following are some benefits of using the YouTube tool as a 

business exposing entity:

Being able to present material that is both interesting and attention 

grabbing through a demonstrative and authoritive style will positively 

create the sense of confidence in the product, business or service 

being promoted. Podcasts can also be turned into video presentation 

for added impact.

It can also be used to share tips or other valuable information which 

would be of interest to the clients and prospects in a way that would 

also be perceived as expert advice. This can be designed to look like 

an interview with an expert on the subject.

Using the You Tube community to further the business, service or 

product through the comments and uploading of video material will 

encourage the responses needed to create the awareness element 

successfully.

Setting up channels to reflect the brand using the URL tool is also 

encouraged which can include marketing collateral and social 

network profiles. To add to the credibility of the elements being 

touted the individual al can add on customer video testimonials and 

comments.

Posting a well designed and informative video explaining the product, 

service or business is worth exploring thorough the YouTube channel. 

This type of visual effects promotion out weights any written material 

by any standards. Showing previously documented successes is also 

recommended to further cement the positive elements of the 

presentation.

Chapter 7:

Using Mobile Technology

Synopsis

The explanation within the name title is in itself self explanatory as 

mobile technology is mobile form of portable technology. The 

examples of which include laptops, notebook computers, palmtop 

computers or personal digital assisting devices, mobile phones and 

smart phones, global position systems otherwise known as GPS 

devices, wireless debit and credit card payment terminals and many 

other yet to be mentioned

Mobile

Most of the above can assist in a variety of ways and some of these 

positive contributing factors are listed below:

 The facilitating of wireless fidelity as a type of wireless local 

networking technology.

 Bluetooth connection for mobile divides also wireless in its 

design.

 Third generation global system application for mobile 

communications and general packet radio services for data 

processing and data networking.

 Dial up services which contribute to data networking using 

modems and telephone lines.

 Virtual private networks with secure access to a private network 

base.

All these innovative tools can offer the customers invaluable 

assistance in improving the current services provided. Customer 

relationship management can be done over the internet allowing the 

individual to stay updated on the details virtually anywhere and 

anytime. 

Payment methods can also be made more accessible without the 

inconvenience of having to search for an actual payment receiving 

machine.

Other advantages include being able to be directly links to business 

information even when the individual is away from the work terminal 

and tangible information base. This important facility is definitely an 

enormously beneficial advantage as in today’s business arena most 

interactions are done is a fashion that does not necessarily include a 

formal business setting. 

Due to this unconventional style of conducting business exercises the 

invaluable mobile technology has been able to prove its worth. Such 

information retrieval would include customer account history, check 

of pricing and stock availability, placing of orders on demand and 

many others.

Chapter 8:

Using Forums

Synopsis

Because of the vast reach with no visible boundaries the tools 

available for use in terms of getting the desired visibility for the 

endeavor are also of a rather formidable amount, but with the 

introduction of forums this visibility factor has taken on a whole new 

level of exposure.

Forums

Businesses in general need some form of community support in terms 

of creating awareness and revenue thus the formation of the forum 

platform serves adequately to address both needs. 

Online forums are one of the best ways of fostering business 

awareness among the desired target audience. There forums create 

the access to being able to exchange ideas and information while at 

the same time facilitating the interaction element that gives way to 

discussions and other beneficial elements. 

There are also instances where trouble shooting exercises can be done 

in an informative and non threatening style which would ideally lead 

to a better understanding and collaboration on furthering the 

business entity. It would also help to create the sense of 

trustworthiness that is so important in today’s business climate.

Using the various different technology tools the forum participants 

are able to interact while providing information which may include 

scenarios such as message board forum, chats, instant messaging and 

many others. 

All this can be done with the stubble guidance of the individual to 

ensure the moderations of the discussion and interaction so that the 

basic ideas of achieving the business goals are not adversely effected.

All these factors contribute to real time answers and solutions that 

other tools may not be able to facilitate well

Wrapping Up

Through the internet platform the limitations of geographical 

confines have been erased to birth a new platform where there are no 

boundaries at all in existence for a business to grow and reach its 

target audience no matter where in the world they may be.